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:: Abstract List ::

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1 ABS-1 What are the topics?


Aan Subhan Pamungkas, Anton Nasrullah

University of Sultan Ageng Tirtayasa
University of Bina Bangsa


Abstract

This research aims to develop worksheets in understanding in topic function of inequality. This topic is not a new topic for the students of the first level, but still found the students who do not yet understand the topic very well. Based on the results of the correction of the answers and interviews found that the students did not understand the interpretation of graphically a function which is being solved and less advanced in manipulating algebraic there did not find the solution. Based on the findings then design the worksheets aided geogebra for smartphones to improve understanding of the students on the topic of inequality. A worksheet consists of two parts that help students build their own understanding about the shape of the graph of an equation and the solution either graphically or procedural algebra. To view the worksheets do the eligibility validation by experts and test the practicality to students. The result of the revision is then distributed to 10 students. Students spend 60 minutes to complete. They are finding a solution of the problem which is given with the help of geogebra for smartphones, with the first completed in the graph and find the specified point in the diagram cartesius. Next they settle with algebraic manipulation as a form of confirmation of the above answers are obtained. After completing the worksheet as a whole, seen that students can complete these issues graphically well.

Keywords: Worksheet, Geogebra for Smartphone, Understanding

PermaLink | Plain Format | Corresponding Author (Aan Subhan Pamungkas)


2 ABS-2 What are the topics?

Construction of Sympathy on Crowdfunding through Social Media (Case Study of @adamfabumi Instagram Account)
Shallini Florencia (a), Dr. Ir. Firman Kurniawan Sujono M.Si (b)

a,b) Faculty of Social and Political Science, Universitas Indonesia
Kampus UI Salemba , Jl. Salemba Raya No. 4 Jakarta Pusat 10430
a) shallinyf[at]gmail.com


Abstract

In the era of digital media, almost all aspects of life rely on this facility. Including community efforts when forming empathy and concern in achieving a cure and other goals.. This descriptive qualitative research explains how simpathy is constructed by fundraisers in a crowdfunding that is practiced and published through Instagram account based on Peter L. Bergers Social Construction Theory. Primary data in this study are compiled through interviews, and for the secondary data are documentations compiled from the Internet. The criteria for informants in this study are 1) Having an Instagram account, 2) A follower of the Instagram account @adamfabumi, 3) Donors. The results of this study show how before forming the sympathy, individuals conduct a personal analysis to validating the content on @adamfabumi Instagram account, and the verification encouraged individuals to donate. Social media plays an important role in creating intersubjective reality, that is able to facilitate a broad audience in a short time to participate in crowdfunding.

Keywords: Instagram, Social Media, Crowdfunding, Social Construction of Reality, Sympathy

PermaLink | Plain Format | Corresponding Author (Shallini Florencia)


3 ABS-3 What are the topics?

Performance Community Reading Park in Palembang
Azizah Husin

Unniversitas Sriwijaya


Abstract

Keywords: _community, TBM, reading

PermaLink | Plain Format | Corresponding Author (Azizah Husin)


4 ABS-4 What are the topics?

SOCIAL CONTROL MECHANISM OF DAYAK TRIBE AGENTS IN FAMILIES WITH EARLY-AGE MARRIAGE
Hendra Sipayung*, RB. Soemanto** and Argyo Demartoto***

* Magister Sociology, Faculty of Political and Social Science, Universitas Sebelas Maret, Indonesia
** Magister Sociology, Faculty of Political and Social Science, Universitas Sebelas Maret, Indonesia
*** Magister Sociology, Faculty of Political and Social Science, Universitas Sebelas Maret, Indonesia


Abstract

The education system that has not been evenly distributed in Indonesia causes a disparity in knowledge between urban and rural communities. Youth in the village still have a minimal understanding of marriage as a process of forming social structures. Labeling "perawan tua " to unmarried women over the age of 20 in the village community is also the cause of early marriage in Central Kalimantan Dayak tribes are listed as one of the provinces with the highest rate of marriage in Indonesia. The purpose of this study was to analyze the forms of social control of adat institutions against early marriage in Central Kalimantan using qualitative methods with the phenomenology approach in Garantung Village, Maliku District, Pulang Pisau Regency, Central Kalimantan Province. Technique of data retrieval is done by observation, in-depth interviews, and documentation study. Validation of data is done by the triangulation technique. The results of this study indicate that there is a social control mechanism through the customary Dayak provisions called Kawin Hisek with 3 stages, namely the pre-marriage stage including Bisik Kukrik, Kahumbang Auh (exploratory), Mamanggul (wooing), Maja Misek or Kajan Bawi (engagement), and the stage of marriage include the Penganten Haguet/ Mandai and Haluang, and the post-marriage stage. This study provides a direction of renewal in the study of social control in society.

Keywords: Social Control, Dayak tribe, Family, Culture, Early-age Marriage.

PermaLink | Plain Format | Corresponding Author (Hendra Sipayung)


5 ABS-6 What are the topics?

THE IMPACT OF E-LEARNING IMPLEMENTATION FOR TECHNICAL COMPETENCY DEVELOPMENT OF CIVIL SERVANTS: THE CASE STUDY OF MANAGEMENT OF TRAINING (MOT) IN INDONESIA
Muhammad Iqbal Fadillah and Sarinah Dewi,

Pusat Pengembangan Kompetensi Teknis dan Sosial Kultural ASN, Lembaga Administrasi Negara, INDONESIA, miqbalf12[at]gmail.com


Abstract

Law Number 5 of 2014 concerning Civil Services (ASN) and Government Regulation Number 11 of 2017 concerning Management of Civil Servants (PNS) are the bases for ASN to enhance three (3) competencies, Managerial Competency, Technical Competency and Socio-Cultural Competency. Based on this, civil servants have the right to develop their competencies at least 20 hours/year. Furthermore, the Industrial Revolution 4.0 has demanded the use of information technology as a tool for developing the ASN competency. The National Institute of Public Administration (NIPA) stipulates the Regulation Number 8 of 2018 concerning Guidelines for the Implementation of Competency Development of Civil Servants through E-Learning. Management of Training (MOT) as one of the training in NIPA, combines e-learning training with classical training that is called blended learning. This paper discusses the evaluation of the implementation of blended learning model of MOT in 2018. This study used a descriptive qualitative approach through literature study and focused group discussions to uncover the problems. The result showed that MOT training increased the knowledge, skills and attitudes of participants concerning the management of training. This study also elaborates a number of obstacles and hindrances regarding the implementation of training, such as networks, time and participants mindset. In conclusion, MOT blended learning was effective for learning purposes only on cognitive aspects. And to achieve learning goals that covered the affective and psychomotor aspects could be effectively achieved through classical training. Therefore, the participants still need social interaction not only between the facilitator and participants but also within participants.

Keywords: e-learning, evaluation, Management of Training, competency development, Blended learning

PermaLink | Plain Format | Corresponding Author (Muhammad Iqbal Fadillah)


6 ABS-7 What are the topics?

THE IMPACT OF E-LEARNING IMPLEMENTATION FOR TECHNICAL COMPETENCY DEVELOPMENT OF CIVIL SERVANTS: THE CASE OF MANAGEMENT OF TRAINING (MOT) IN INDONESIA
Muhammad Iqbal Fadillah and Sarinah Dewi

Pusat Pengembangan Kompetensi Teknis dan Sosial Kultural ASN LAN


Abstract

Law Number 5 of 2014 concerning Civil Services (ASN) and Government Regulation Number 11 of 2017 concerning Management of Civil Servants (PNS) are the bases for ASN to enhance three (3) competencies, Managerial Competency, Technical Competency and Socio-Cultural Competency. Based on this, civil servants have the right to develop their competencies at least 20 hours/year. Furthermore, the Industrial Revolution 4.0 has demanded the use of information technology as a tool for developing the ASN competency. The National Institute of Public Administration (NIPA) stipulates the Regulation Number 8 of 2018 concerning Guidelines for the Implementation of Competency Development of Civil Servants through E-Learning. Management of Training (MOT) as one of the training in NIPA, combines e-learning training with classical training that is called blended learning. This paper discusses the evaluation of the implementation of blended learning model of MOT in 2018. This study used a descriptive qualitative approach through literature study and focused group discussions to uncover the problems. The result showed that MOT training increased the knowledge, skills and attitudes of participants concerning the management of training. This study also elaborates a number of obstacles and hindrances regarding the implementation of training, such as networks, time and participants mindset. In conclusion, MOT blended learning was effective for learning purposes only on cognitive aspects. And to achieve learning goals that covered the affective and psychomotor aspects could be effectively achieved through classical training. Therefore, the participants still need social interaction not only between the facilitator and participants but also within participants.

Keywords: e-learning, evaluation, Management of Training, competency development, Blended learning

PermaLink | Plain Format | Corresponding Author (Sarinah Dewi)


7 ABS-8 What are the topics?

Performance and Participation in Teaching-Learning Process: An Anthropolinguistic Approach
Robert Sibarani

Universitas Sumatera Utara


Abstract

Keywords: performance, participation, indexicality, teaching-learning, anthropolinguistics

PermaLink | Plain Format | Corresponding Author (Robert Sibarani)


8 ABS-9 What are the topics?

Factors affecting bloggers brand loyalty toward UGC Platfrom
Adinda Mutia Muwardati (a), Dr. Reny Yuliati (b)

a) Program Pascasarjana Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Indonesia
adinda.mutia[at]ui.ac.id

b) Program Pascasarjana Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Indonesia


Abstract

The competition of the UGC platform in Indonesia makes companies maintain their business by increasing and retaining blogger loyalists. Strong brand loyalty is believed to be able to make consumers to repurchase and resist switching to another brand. The bloggers loyalty is supposed to be effected by many factors, such as brand awareness, perceived quality, dan brand associations. The purpose of this paper is to empirically investigate the factors affecting bloggers brand loyalty by examining bloggers perceptions and loyalty toward blog platform Kompasiana.com. This paper proposes research method using online questionnaire survey targeting 196 bloggers who write in Kompasiana.com and analyzed using descriptive, correlation and multiple regression analysis that will recognize the correlation between its factors. The results of this study will show whether brand awareness, perceived quality, and brand associations are factors that influence bloggers loyalty to Kompasiana.com. The results can also be recommended to companies to formulate strategies to increase their brand equity in order to compete for business sustainability, especially blogger market in Indonesia.

Keywords: brand loyalty, brand awareness, perceived quality, brand association, blogger

PermaLink | Plain Format | Corresponding Author (Adinda Mutia Muwardati)


9 ABS-10 What are the topics?

Ethnopedagogy Study: Development of the Baduy Community Indigenous School Model
Adang Heriawan (a*), Arip Senjaya (b)

(a) Primary Teacher Education, University of Sultan Ageng Tirtayasa
Jalan Ciwaru Raya 25, Serang 42117, Indonesia
* adher17[at]yahoo.com
(b) Indonesian Language and Literature Education, University of Sultan Ageng Tirtayasa


Abstract

The Baduy indigenous school model is a research and development project. This activity consists of three phases: (1) In the field, precisely in the Baduy region which is ethnographically a modeling site in preliminary research, (2) Development of the Baduy indigenous school model, (3) Implementation and publication.
This study aims to develop an indigenous school model that is used as a reference for implementing indigenous school education. The idea that this education program has been initiated by CLC Kencana Ungu since 2009 through equality education, but has not been institutionalized by custom. This legalization is important, not only in terms of fulfilling constitutional rights, but more than that in terms of the values given by indigenous schools to shape the future of education and the opportunity to live in their own way.
The method used in this study is a method of field education studies. The method of studying field education, does not stop at institutionalization, it must be forever understood as a dynamic part of life, so it is necessary to continue learning in education in the real field.
The results of the ethnopedagogic study show the relationship between educators and students through learning experiences presented in thematic analysis.

Keywords: indigenous school; teaching experience; learning experience; ethnopedagogic

PermaLink | Plain Format | Corresponding Author (Adang Heriawan)


10 ABS-11 What are the topics?

How Netizen Perceived Javanese Local Wisdom; A Netnography Study to Culture Perception
Herda Prabadipta (a), Reny Yuliati (b)

(a) Communication Management, Universitas Indonesia
Jl. Salemba Raya IV, Jakarta 10430, Indonesia
*herda.prabadipta[at]ui.ac.id
(b) Lecturer of Communication Management, Universitas Indonesia,
Jl. Salemba Raya IV, Jakarta 10430, Indonesia


Abstract

Twitter creates opportunities for researcher to get to know a person thoughts and idea through digital data. It is a perfect place to studying on how users perceive a culture. In this study, researchers felt the urgency to examine how users capture Javanese culture and represent it in social media because researchers are Javanese. Netnography has been applied to various study regarding virtual communities phenomena. This method approached as qualitative by studying on 412 post on Twitter that captured in terms of Javanese wisdoms. These tweets are captured from two years period, from March 2017 to February 2019. The result will present different types of netizens perception on which Javanese local wisdom that most acknowledge or used by user, also to understand their habit for using the terms in which conditions or circumstances. The result can be recommended as preliminary research to understand how people perceived and use Javanese local wisdoms on social media, which can be a basis for social research about Javanese identity and characteristics. Academically, the result can be used to design a research to deeply understanding about modern Javanese culture or the result can be also practically suggested for communication programs that targeting Javanese people.

Keywords: Culture Studies; Netnography; Digital Communication; Javanese Local Wisdom; Social Media

PermaLink | Plain Format | Corresponding Author (Herda Prabadipta)


11 ABS-12 What are the topics?

THE BEHAVIOUR OF RIVER UTILIZATION IN PRODUCTION ACTIVITY OF SASIRANGAN BUSINESSME
Khairiani Noor Rahmah (a), Dwi Atmono (b), Muhammad Rahmattullah (c)

(a,c) Economics Education Department,
Faculty of Teacher Training and Education
Lambung Mangkurat University

(b) Post Graduate Program
Lambung Mangkurat University,
Indonesia



Abstract

The aim of this study is to analyze the behavior of river utilization in production activity by Sasirangan businessmen in Banjarmasin. This study using case study approach with few Sasirangans factory owners as the subject. Data collected through observation and in depth interview and analyze with descriptive technique. The result show that few businessmen placed their production activities close to the river for retrenchment reason. They can cut some production cost by using the water from the river to rinse the fabrics after coloring process finished. This activity causing river pollution because the waste from the coloring substance that using chemical materials dropped into the river without filtering process. They choose the chemical materials because the cost is cheaper and it will affected to their business profit. This activity is continuously occurring among them. Even they aware about the negative effects for the river environment but they keep to do it for cost efficiencys reason. There is no legal punishment from local government to protect the river sustainability that can push them to stop this adverse activity so it still practiced by the businessmen of Sasirangan fabric in Banjarmasin.

Keywords: River, Sasirangan Production, Sustainability

PermaLink | Plain Format | Corresponding Author (DWI ATMONO)


12 ABS-13 What are the topics?

Local Character in Integrative Learning for Elementary School
Rokayah1* and Chaerul Rochman2

1STKIP Sebelas April, Jl. Anggrek Situ No 19 Sumedang, Indonesia
2UIN Sunan Gunung Djati Bandung, Jl. A.H Nasution 105 Bandung, Indonesia


Abstract

The character is the most important education in shaping the personality of students through school learning activities. Forming student characters through learning activities by integrating character values into learning includes integrating local character values. Learning that integrates character values needs to be continuously developed with various efforts, one of which is by developing scientific works. This study aims to uncover integrative learning that contains character values that support student character formation. The method used is participatory qualitative by using exposes facto data and triangulation using interview techniques. The research subjects were 49 students in public and private elementary schools in the city of Bandung. They are between 9 years and 10 years old and are in grade 5. The instrument used is a list of local character values and triangulation through interviews. The results of this study indicate that: (1) the skills of students who have values of local characters vary based on their family background and environment. (2) most students still have low knowledge of the insights of local characters. (3) knowledge about local characters obtained by students through integrated learning with local character education. This study concludes that elementary school students with an age of 9 to 10 years in the city of Bandung sound local character skills that are still low.

Keywords: integrative learning, local character, and value character.

PermaLink | Plain Format | Corresponding Author (Rokayah Rokayah)


13 ABS-14 What are the topics?

POLITICAL BEHAVIOR OF VOTERS IN THE LEGISLATIVE ELECTIONS IN INDONESIA
Budi Suryadi, Bachruddin Ali Ahmad, Husein Abdurahman

Fakulty Social Science and Political Science, Lambung Mangkurat University


Abstract

Figures for turnout in the general election of legisltif year 2014 in the city of long beach shows nothing about 76.02%. There is nothing this turnout figure is highest close to the county or city in the province of South Kalimantan. Turnout in the legislative elections this represent the political behavior of voters in determining his political considerations
the behavior of voters in legislative elections the year 2014 in the city of long beach is composed of three types, namely the type of voter behavior is rational, the traditional voter behavior type and the type of behavior voters skeptical. each type of voter behavior has its own base in accordance with their characteristics. then the voter behavior is influenced by several factors, namely the education factor, factor is experience and emotional factors.
Suggestions in this study the need for an increase in voter behavior is rational and emotional political behavior reduction

Keywords: political behavior, voters, legislative elections

PermaLink | Plain Format | Corresponding Author (Budi Suryadi)


14 ABS-15 What are the topics?

ATTITUDE AND VITALITY OF PAKPAK DAIRI LANGUAGE
Dr. Ida Basaria, M.Hum

Faculty of Culture Study
University of Sumatera Utara


Abstract

Keywords: language attitude, language vitality and ethnolinguistic

PermaLink | Plain Format | Corresponding Author (ida basaria)


15 ABS-16 What are the topics?

Content Analysis of Electronic Word of Mouth (eWOM) messsages on University Website in Term of Higher Education Marketing
Aris Subagio, Reny Yuliati

Magister Program of Communication Management,
Faculty of Social and Political Science,
University of Indonesia,
Jl. Margonda Raya, Beji, Pondok Cina, Depok, Jawa Barat, 16424


Abstract

Industry 4.0 has produced technologies that include cyber systems, Internet of things (IoT), and Internet of services (IoS). The internet creates connectivity for both individuals and organizations. Communication through the Internet leads to a continuous interaction and information exchange not only between humans (Customer to Customer), humans and machines (Customer to Machine), but also between the machines themselves (Machine to Machine). Electronic Word of Mouth (eWOM) is opinion and information about products and brands that are communicated through electronic media. eWOM is seen as any positive or negative statement made by potential consumers, current consumers, or former consumers about their organization and products on the Internet. This study will analyze the content of eWOM messages on the website of the Private University in Jakarta. This study uses a quantitative methodology with a descriptive method with a single variable, the contents of eWOM messages. The sample in this study was drawn using non-probability sampling with a purposive sampling technique. Population data is the number of universities located in DKI Jakarta collected from the Higher Education Data Base of the Ministry of Research, Technology and Higher Education. The samples of this research are the universities that has been used eWOM on their website front page as one of their marketing strategies. The technique of data analysis is descriptive statistics. The results of this study aim to map the message contents used through eWOM on University website in term of higher education marketing.

Keywords: industry 4.0, electronic word of mouth, content analysis, higher education marketing

PermaLink | Plain Format | Corresponding Author (Aris Subagio)


16 ABS-17 What are the topics?

MASCULIN WOMEN CONSTRUCTION IN DISNEY (BRAVE & MOANA) FILMS
Luna Safitri Salsabil, Dr. Agustina Zubair M.Si., and Dr. Henni Gusfa M.Si

Mercu Buana University


Abstract

The film is a product of mass media that elevates the cultural and social values in society. Women in social construction are always portrayed feminine, as in Disney animated films. However, since the early 2010s, Disney animated films shift their image of women. Women in Disney used to be portrayed in a subordinated, dependent and passive position have now turned into an independent, capable, active and not necessarily need men, such as Brave and Moana. The concept of Gender and Media in this study aims to see how the media constructs women. The theory used is Sigmund Freud identification theory which discusses how to construct and establish gender subjectivity and map gender with Mulvey Gender Concept. This is qualitative research with Chris Mertz semiotics to show signs in films and Charles Sanders Piere semiotics in interpreting data. The paradigm in this study is constructivist, to explain how meaning is being formed. The results of this study construct women to be the main characters in the films Brave (Merida) and Moana (Moana) which lead to masculine characteristics. Like being strong, independent, active, rational, intelligent and not always related to romance. Suggestions from this study are expected to be a reference for gender studies and provide awareness about being women in this era.

Keywords: literacy, gender, masculine, semiotics, qualitative

PermaLink | Plain Format | Corresponding Author (Luna Safitri Salsabil)


17 ABS-18 What are the topics?

SYNTAX DESIGN OF REREONGAN NGAHUMA - BASED COOPERTIVE LEARNING MODEL IN INDIGENOUS COMMUNITIES BADUY OUTSIDE
Ratna Sari Dewi1, Sapriya2, and Kama Abdul Hakam3

1. Student Doctoral Program, Primary Education, School Of Postgraduates, Indonesia University of Education, Jl. DR. Setiabudhi No.229, Isola, Sukasari, Kota Bandung, Jawa Barat 40154.
Faculty of Teacher Training and Education, Universitas Sultan Ageng Tirtayasa,
Jl. Ciwaru Raya No.25, Cipare, Kec. Serang,Kota Serang, Banten 42117
Provinsi: Banten1Telepon: (0254) 28033021.
2.Faculty Social Science Education,Indonesia University of Education, Jl. DR. Setiabudhi No.229, Isola, Sukasari, Kota Bandung, Jawa Barat 40154.
3.Faculty Social Science Education,Indonesia University of Education, Jl. DR. Setiabudhi No.229, Isola, Sukasari, Kota Bandung, Jawa Barat 40154.


Abstract

The behavioristic learning flow defines where knowledge must be built or influenced by social and cultural developments. (Brooks & Brooks, 1993),further (Jenkins, 2000, p. 601), thus constructivism views learning as a change in behavior as a result of interactions between stimulus and response. Cooperative Learning is one of the best choices for all students, creating dynamic communication between students with different competencies and abilities (Ghaith, 2003) .This approach is believed to be able to improve student learning outcomes, improve social behavior, and affective maturity (Tsai, 1998). This study aims to produce design (syntax and Component) Cooperative Learning based learning on the baduy indigenous people outside The research method for designing the model consists of three stages theoritical study, exploration and design.The results of the study show that compatible model prototypes are applied and the syntax of informal learning-based learning models on indigenous peoples Baduy outside consists of stages (1) Opening (Habar Rereongan) (2) Pikukuh Rereongan (3) Gawe rereongan (4) Ice Breaking (entertainment rereongan) (5) Nagawadang Rereongan (6)Panen Rereongan.

Keywords: Syntax, Cooperative learning, Rereongan ngahuma, outer baduy

PermaLink | Plain Format | Corresponding Author (Ratna Sari Dewi)


18 ABS-19 What are the topics?

Caring about HIV/AIDS through Intense Advocacy, Communication Information and Education to Community
Argyo Demartoto, Siti Zunariyah and Sri Hilmi Pujihartati

Department of Sociology, Faculty of Social and Political Sciences, Universitas Sebelas Maret, Surakarta, Indonesia


Abstract

Human behavior affects pandemic HIV/AIDS transmission thereby preventive measure should be taken by considering behavioral factor. This research aimed to analyze the effectiveness of advocacy, and Information Education and Communication or IEC strategy in HIV/AIDS prevention in Surakarta Indonesia. This explorative study was conducted on Health Service, Surakarta AIDS Commission, NGOs caring about AIDS and people caring about AIDS selected using purposive sampling technique. Data was collected through participatory observation, in-depth interview, and documentation, validated using source triangulation, and analyzed using an interactive model of analysis with Parsons Functional Structural theory. Government, NGOs, and people caring about AIDS conducted HIV/AIDS transmission prevention comprehensively to mitigate individual and social effects, and to minimize HIV/AIDS stigmatization. Advocacy and IEC Team is established at all area levels and communities. Advocacy was conducted systematically using persuasive communication to related parties concerning anything related to HIV/AIDS prevention program to get policy and budget supports. This was followed-up with mass, group, and interpersonal IEC operational activities concerning HIV/AIDS knowledge, HIV/AIDS prevention to reduce vulnerability and to respect dignity and prestige of PLWHA. Advocacy and IEC of HIV/AIDS prevention should be conducted intensively by stakeholders, with supporting budget, facilities, method, and time.

Keywords: Advocacy, Information Education and Communication , HIV/AIDS prevention

PermaLink | Plain Format | Corresponding Author (Argyo Demartoto)


19 ABS-20 What are the topics?

Communication Strategy on Womens Political Leadership in Indonesia
Siti Savira Ivonne Ralie Siregar (a*), Sari Monik Agustin (b)

a) Communication Management Postgraduate Program, University of Indonesia, Jalan Salemba Raya 4, RT.4/RW.5, Jakarta 10430, Indonesia
*sralie703[at]gmail.com
b) Communication Management Postgraduate Program, University of Indonesia, Jalan Salemba Raya 4, RT.4/RW.5, Jakarta 10430, Indonesia


Abstract

Twenty years have passed since Indonesia first entered the period of reformation and womens political rights are still being fought and advocated throughout acts of various policies and official movements, such as law ratification on womens political freedom, due to the relatively low rate of womens interest in todays political form. This kind of initiative aims to remove barriers that hold women from participating in political institution, especially as leaders. The lacking number of female leaders in Indonesia has successfully portrayed politics as a male-dominated world. Using a discourse analysis and descriptive approach, this paper places strong emphasis on the rationale behind this phenomenon based on gender-related findings, literatures, and documentations from the Internet. The results of this study show that social construction of gender plays a significant part in this case and suggest an integrated application of strategical communication plan is firmly required to improve womens leadership quality and prevent women from being marginalised and muted. The study also finds that womens participation and leadership has the potential to contribute betterment to and balance the existing political system in Indonesia.

Keywords: Politics, Leadership, Participation, Women, Gender, Communication, Indonesia

PermaLink | Plain Format | Corresponding Author (Savira Ralie)


20 ABS-21 What are the topics?

STICKY FLOOR : A LITERATURE STUDY
Ayu Puspitasari*, Muji Arianto*, Ratna Refyantari*, Immanuella Astanina Handayani*

* Master of Management Program, Department Economic and Bussines, Diponegoro University, Indonesia
*ayyu1302[at]gmail.com


Abstract

The phenomenon of women on workforce has become a common thing to be discussed in this era. It can be seen that the number of women in the workforce has been continues to increase. Nevertheless, the number of women in top hierarchy are still very rare. This condition might be caused by sticky floor phenomenon - invisible barrier that cause womens careers to be hampered. This study presents antecedents of sticky floor phenomenon.
This study used a book and 40 journals of sticky floor that discusses the phenomenon. An extensive literature review was carried out to finding and get a conclusion about the factors that hinder a womans career. Managerial implication and opportunity for further research were discussed.

Keywords: Sticky Floor, Career advancement, Career obstacles, Women Career, Gender

PermaLink | Plain Format | Corresponding Author (Ayu Puspitasari)


21 ABS-22 What are the topics?

The Pretty Boy : A Semiotic Study of Gender Construction of Feminine Male in IT IS SKIN 2PM YouTube Advertisement
Irmawati Oktavianingtyas, S.S. (a*), Dr. Agustina Zubair, M.Si. (b) and Dr. Henni Gusfa, M.Si. (b)

a) Master of Communication Studies, Mercu Buana University, Indonesia
*Oktavianingtyas.irmawati[at]gmail.com
b ) Communication Science lecturer, Mercu Buana University, Indonesia


Abstract

Advertisement is created by companies as a way to promote their products or services. It delivers people messages that may influence them to use certain products or to behave in a certain way. IT IS SKIN 2PM advertisement which has been broadcasted on YouTube since 2011 is chosen as the object of the research because the male advertisement model act like a female which cannot be accepted to the social construction. Men in social construction are portrayed masculine, but IT IS SKIN 2PM advertisement shifts their masculine image to feminine. The methodology which has been used in this study is Descriptive qualitative with semiotic analysis based on Goffmans theory of gender analysis. The result shows that IT IS SKIN 2PM advertisement contains hidden message about feminine male that pursue facial beauty to the same extent as female does. This study is expected to be a reference for semiotic and gender study, especially in advertising and to create awareness of the significance of having critical view on some of advertisements and not being easily affected by what is explicitly presented in the advertisements.

Keywords: Gender, feminine male, Gender identity disorder, Semiotic, Advertisement.

PermaLink | Plain Format | Corresponding Author (Irmawati Oktavianingtyas)


22 ABS-23 What are the topics?

UTILIZATION OF DIGITAL MARKETING COMMUNICATION CHANNELS IN FOOD AND BEVERAGE SERVICE BUSINESS MICRO SMALL MEDIUM ENTERPRISE (MSME)
Nori Ayufi, Reny Yuliati

Department of Communication Studies, Faculty of Social and Political Science, Universitas Indonesia


Abstract

The purpose of this paper is to explore the implementation of digital marketing communication in food and beverage service MSME. This case study uses in-depth interviews with business owners and direct observation as data gathering methods. This study identifies several factors affecting utilization of digital marketing communication channel in terms of owner-managers in the knowledge and expertise of use of Internet marketing channels and tools, human resources where the owner was still working on several roles simultaneously, and environmental support. These factors play a role in the decision of why social media marketing is dominant than the other channels. This research academically contributes to an understanding of how digital marketing communication channels are applied in real contexts. Practically, this research can be used as a basis for consideration for the local government to program training and assistance in order to maximize the potential of digital marketing. However, this study has limitations and needs further research and investigation in the future such as quantitative studies where more business people can participate

Keywords: digital marketing communications; digital marketing; communication channel; food and beverage service; MSME

PermaLink | Plain Format | Corresponding Author (Nori ayufi)


23 ABS-24 What are the topics?

The regulation (UU ITE/cyber law) Socialization and Implementation model by KemKominfo to Mitigate Negative Content on Social Media
Erwin Mulyadi*, Henni Gusfa

Magister of Communication Science, Mercu Buana University, Jakarta

* erwin.mulyadi[at]gmail.com


Abstract

The aims of this research are to understand the forms and model of socialization held by Ministry of Communications and Informatics (KemKominfo) and to understand the implementation of regulation (Electronic Information and Transaction Law - UU ITE) especially to regulate any actions that are prohibited regarding internet usage. The role of the KemKominfo through socialization is to provide digital education and literacy to users of social media, while the implementation of regulations means that the government becomes an apparatus that carries out internet filtering and law enforcement actions against social media users who are proven to spread negative content (despite still there are many hoaxes and hatespeeches spreaded among the social media). Using CMC theory, Knowledge Management Model and Public Policy theory, the method used in this research is a case study with qualitative approach, and the purpose is about to find out how the socialization model in the context of implementing regulations made by the government in mitigate negative content in social media. It is found that digital literacy and public socialization is more suitable for holistic long-term needs while the implementation of regulations (top down) combined with serious law enforcement is still needed to anticipate the implications caused by the use of information technology. This research recommend that government should put more effort at digital literacy and socialization to further raise the awareness of self regulation among social media as bottom up communication.

Keywords: Socialization; implementation; regulation; digital literacy;social media; hoaxes

PermaLink | Plain Format | Corresponding Author (Erwin Mulyadi)


24 ABS-25 What are the topics?

Communication Pattern of Womens Participation through Facebook Walls in the Presidential Election of the Republic of Indonesia in 2019
Linda Andriani*, Dr. Agustina Zubair, M.Si.,** and Dr. Henni Gusfa, M.Si.***

Universitas Mercu Buana Kampus A Kampus Menara Bhakti Jalan Meruya Selatan, Kembangan, Jakarta Barat. 11650


Abstract

Presidential Election in Indonesia is the practice of Indonesian democracy that become interesting to be discussed among the public. Especially for women. The development of New Media with social media has become channel for women to convey their messages as a collaboration of womens interests and womens language in political context. The research objective is to obtain a pattern of women in participatory communication through the use of Facebook in the Presidential Election of the Republic of Indonesia in 2019. This research used Participatory Communication theory in the concept of Democracy. This is a descriptive qualitative research with constructivism paradigm and the method of Netnography, which is an ethnographic approach virtually or through the internet. In this study the data was collected through interviews and observing womens message content on Facebook walls; women who uploading their messages regarding presidential candidates on Facebook in the form of direct uploads, re-uploading of other peoples posts (repost), or comments in both verbal and nonverbal forms. While the subjects in this study are academic women, women of legislative candidates, and nonacademics women who were not legislative candidates from September 2018 to January 2019. The results of the research are; first, volunteer women from both academics and nonacademics (housewives) who become practical political actors with marketer patterns; and second, for candidates in the legislature who are women, they are political actors who make Facebook as a channel for them to campaign themselves and introduce their brand to the community with the aim of increasing peoples choice for them.

Keywords: Communication Patterns, Participatory Communication, Netnography, Campaign, Facebook, Democracy, Presidential Election

PermaLink | Plain Format | Corresponding Author (Linda Andriani)


25 ABS-26 What are the topics?

Mother Terapeutic Communication Patterns with Green Theraphy inOvercoming the Case of Gawai Addiction
Ayoedia Gita Citrayomie*, Dr. Agustina Zubair, M.Si.,** and Dr. Henni Gusfa, M.Si.***

Universitas Mercu Buana Kampus A. Kampus Menara Bhakti. Jl Meruya Selatan, Kembangan, Jakarta Barat 11650


Abstract

The use of devices in children causes many negative effects including affecting growth and behavior change in children, namely excessive use of devices or addicted behavior. This study aims to determine the therapeutic communication pattern of mothers in overcoming child addictions. Using the theory of interpersonal communication, theory of Coordinated Management of Meaning, therapeutic communication, and Green Therapy. This research is using constructivitis paradigm with case study method. The researcher conducted observations and in-depth interviews with six informants, five mothers who were dealing with children that addicted to devices and one psychiatrist.The results showed that the addiction of devices in children occurred from the mothers intention to introduce the device to the child. Green therapy is one of many therapy that is used to overcome this addiction. It is a combination of ecopsychology, namely the relationship between humans and nature, and psychotherapy that focuses on helping individuals to understand and create meaning from emotional and psychological difficulties. From the five informants, there were three therapeutic communication patterns applied by mothers to children. The first one is animal assistance interventions, which is spending time with animals with the participation of mothers in them. Secondly is therapy with physical activities. The media used are swimming pools and playgrounds. And the last pattern is increasing social involvement in education sector, for example like school. These various communication patterns aim to help children learn new and positive behaviors that will reduce existing problems that is the addiction for devices (behavior using devices).

Keywords: device, therapy, behavior, addiction, child

PermaLink | Plain Format | Corresponding Author (AYOEDIA GITA CITRAYOMIE)


26 ABS-27 What are the topics?

Communication Accomodation Strategies and Culture Shock Experience in an Intercultural Interaction by Indonesian Exchange Student
Vashty Ghassany Shabrina (a*), Dr. Reny Yuliaty (b)

a) Faculty of Social Science and Political Science, Communication Science Post Graduate Programs, University of Indonesia, Jl. Raya Salemba 4 No, Jakarta 10430, Indonesia
b) Faculty of Social Science and Political Science, Communication Science Post Graduate Programs, University of Indonesia, Jl. Raya Salemba 4 No, Jakarta 10430, Indonesia


Abstract

Cultural differences are not always acceptable in society, a dominant culture that makes other cultures feel alienated. The lack of peoples ability to understand cultural diversity raises intercultural communication issues, one of which is culture shock. In cultural differences require the immigrants to adapt to a new culture, one of them students from Indonesia, Evani Tami who followed the Global Citizen Program in Taiwan in 2015 ago. Given the cultural differences in the two regions, the researchers wanted to see the communication accommodation strategy as well as intercultural communication interaction by using the Culture Shock phase by Evani Tami. This research uses qualitative approach with case study method. The results showed that there is a form of communication accommodation that is convergence, divergence, and also excessive accommodation during the program. While the culture shock phase shows Tamis adaptation process to communication constraints faced by Tami is also quite varied as the differences of language, perception, and culture are quite significant.

Keywords: Intercultural Communication, Communication Accommodation, Culture Shock

PermaLink | Plain Format | Corresponding Author (VASHTY GHASSANY SHABRINA)


27 ABS-28 What are the topics?

Framing Action Against Politicians Media Women in Ahead of Elections 2019 Kompas.com Transmissions in Indonesia
Suswinda Ningsih*, Dr. Agustina Zubair, M.Si.,** and Dr. Henni Gusfa, M.Si.***

Universitas Mercu Buana. Kampus Menara Bhakti. Jl Meruya Selatan, Kembangan, Jakarta Barat 11650


Abstract

Political news in the media are in favors more for male politicians rather than female politicians. This study aims to determine to know how the media frame the action of female politician in Pre-Election 2019 in Indonesia from kompas.com. The theory used is, Female Political Culture, Political Communication and Women Political Action, Representation and Media Coverage of Female Politicians, New Media Theory and Hierarchy in media influence theory. This study used constructivist paradigm, with qualitative method, and framing analysis, Robert N. Entman. The analysis consist of three samples from kompas.com political news of Female Politicians Action in July to December 2018. The result is quantity of female politician news in kompas.com are based on patriarchal ideology. News theme and visual support are more multi-perspective, not women themed only. Capabilities of female politicians in the news and in the political field, as to answer the problems of the news. Headlines directly describe the content of the news. Sentences that are used is simple, clear, without the addition of feminize women. Moral values, and solutions are provided by interviewees, revealing the fact that political women also have a good ability in seeing standpoint of a problem. This indicates female politicians keep following the updates of the latest technology and media, also be sensitive to the problems that occurred. Recommendations from previous study tells that media sees female politicians as the second choice, and prefer male politicians. News text analysis and its theme, tends to accentuate the feminism side of Female politicians.

Keywords: Media, politics, women politicians, framing, Entman, text, news, elections, 2019, kompas.com

PermaLink | Plain Format | Corresponding Author (SUSWINDA NINGSIH)


28 ABS-29 What are the topics?

Media Relations on National Social Security Institution: Case Study on Role of BPJS Ketenagakerjaan Public Relations toward The Implementation of Media Relations
Happyta Queenamilza Oktaviyasmine*, Inaya Rakhmani**

*Departemen Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, Indonesia. happyhappyta[at]gmail.com
**Departemen Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik Universitas Indonesia, Indonesia. inayarakhmani[at]gmail.com


Abstract

The media has an important role in everyday life. It is not only as an information link, but it can also be the sign of good reputation of an organization or institution. A proper publication will bear good impact for organization and vice versa. Therefore, it is important to have a good relations with the media which can help the institutions to get a safe reputation. The research aims to understand the role of Public Relations BPJS Ketenagakerjaan toward the implementation of media relations. The researcher used a qualitative approach, while the research method is a case study. Data collection was obtained by interviews, observation, and other documents needed. The result showed that BPJS Ketenagakerjaan Public Relations has implemented all four roles of public relations, namely prescriber expert, communication facilitator, problem solving facilitator, and communication technician, thus supporting the establishment of good relations with the media.

Keywords: Public Relations, Roles of Public Relations, Media Relations, BPJS Ketenagakerjaan, case study

PermaLink | Plain Format | Corresponding Author (Happyta Queenamilza Oktaviyasmine)


29 ABS-30 What are the topics?

The Impact of Using Google Translate in the Heutagogy Education Era on the General English Course at Serang Raya University (UNSERA)
Minhatul Maarif (a*), Rizal Fauzi (b)

a) English Education Department, STKIP Syekh Manshur, Jl. Raya Labuan No.Km. 5, Kadulisung, Kaduhejo, Kabupaten Pandeglang, Indonesia 42253
*minhatulmaarif45[at]gmail.com
b) Comunication Sains, Universitas Serang Raya, Taman Dranong Serang, Jl. Raya Cilegon No.KM. 5, Drangong, Taktakan, Kota Serang, Indonesia 42116
**rimba.alg[at]gmail.com


Abstract

This study explains the impact of using Google Translate in the heutagogy education era on the general English course at UNSERA. This research uses qualitative research methods, through documentation, observation and interviews. The results showed that the lack of confidence and ability of students to general English made them look for short ways to complete lecture assignment by using the translation engine Google Translate. Google translate is chosen because in addition to being easy to apply and the sentence structure it produces also approaches accuracy. That makes students fully believe in google translate to complete lecture assignments. In fact, the translator will only translate what they wrote without correcting the words. So, the results obtained are exactly what they wrote. Because of the ease of the translation process through the internet, students are reluctant to bring dictionaries and rely more on their mobile phones. This makes its own space in the process of increasing capacity in students and will become a habit that is difficult to avoid.

Keywords: Heutagogy education, Education 4.0, google translate

PermaLink | Plain Format | Corresponding Author (Minhatul Maarif)


30 ABS-31 What are the topics?

The perception of brand association of celebrity endorser in marketplace company: Case study of BlackPink to Shopee users
Eliestya Rakhmanda (a*), Dr Firman Kurniawan (b)

a) Student in Master of Communication Management, University of Indonesia
e.rakhmanda[at]gmail.com

b) Lecture in Master of Communication Management, University of Indonesia
firmankurniawan[at]yahoo.com


Abstract

When companies market their products, they usually use celebrity as a endorser. Their fame can attract attention from public. The credibility of celebrity is associated with the company generally. One of e-commerce company, Shopee, become relatable to BlackPink as their endorser in their users mind. The purpose of this research is to seek how the perception of consumer of Shopee toward brand association which is owned from their endorser. Then, the research method used a qualitative approach by doing in-depth interviews with two Shopee users with different criteria. The results of this study will show the perception of brand association inherent in Blackpink as a celebrity endorser Shopee in their users mind. Hereafter, the results can be used for marketers to find out which kind of user that their mind can successfully associate the brand through the celebrity endorser. So, it will produce brand association as desired by marketers in the minds of its target audience.

Keywords: perception, brand association, celebrity endorser, e-commerce

PermaLink | Plain Format | Corresponding Author (Eliestya Rakhmanda)


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